Monthly Archives: October 2009

The best of both worlds: Footprint Books and tripwolf.com partnership

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Filed under press release

Making travel guides available online and on mobiles

October 13th 2009. Today renowned travel guide publisher Footprint (www.footprintbooks.com) and tripwolf (www.tripwolf.com), one of the world’s leading online travel guides, announce a far-reaching cooperation at the Frankfurt Book Fair. tripwolf will digitise over 60 Footprint guidebooks extracting extensive destination insight and over 150,000 points of interest (incl attractions, sights, hotels and restaurants). This information will be made available to users on both Footprint and tripwolf websites, as well as via mobile applications created by both companies.

Following a trial partnership, Footprint Managing Director Andy Riddle says “We’ve been really impressed with the way in which tripwolf have adapted content from our Peru Handbook into a well considered iPhone application which is intuitive to the way in which people travel. We are very excited about developing other digital products across all of the destinations we cover. Combining Footprint’s depth and breadth of content with tripwolfs innovative digital approach is a real win-win for travellers.”

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tripwolf 2.0 is all about travel destinations

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Filed under press release

The online travel guide tripwolf www.tripwolf.com adapts its new design to meet the travel industry’s focus on destination marketing.

Vienna, September 14th. The online travel guide tripwolf is introducing the future of online travel: tripwolf 2.0 offers tools for individual trip planning and booking, communicating within a fast growing community and accessing inside information on about 500.000 points of interest like sights, restaurants or hotels throughout the entire world.

tripwolf, the one stop shop for independent travelers – one important focus when designing the new tripwolf was the integration of premium content and optimizing the layout for advertisers such as DMO’s and touristic enterprises on the platform. The Vienna-based team paid significant amount of attention to premium partners and affiliates. The new layout and technical architecture allow for seamless integration of content in 5 languages, backlink integration, and the creation of special landing pages for each partner to enhance their Google rankings. tripwolf also created space for new partners within their own strong communication channels. Partners have the choice of adding editorial content in the tripwolf newsletters, get covered by the excellent tripwolf travel bloggers in blogs available in 5 languages and most importantly, tripwolf offers the ability to precisely target and track the performance of advertising campaigns based on a variety of options. .

„The web has dramatically changed the way travels are organized – today, it is vital to be found online and support them in finding the best offers and information for their travel needs “, explains Alexander Trieb, CEO of tripwolf. „Currently over 1.7 Million Unique Visitors per month and around 45,000 members are using tripwolf to plan their trips – a great platform promoting destinations and events for the independent traveler. tripwolf users are on average 30 years old, about 80 percent have high school and/or university degrees and over 65 percent plan between 2 to 4 trips per year”, adds Mr. Trieb.

The new tripwolf 2.0 offers users an innovative new tool, enabling them to easily create and plan their personalized trips. A weekend in New York, the best restaurants in Piedmont, two weeks in Southeast Asia? Over 2,000 trips have been created within the first week by tripwolf visitors and that is just the beginning.

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