Footprint Travel Guides and tripwolf Announce Partnership

Filed under press release

Berlin, March 12th 2009. Today social travel guide tripwolf (http://www.tripwolf.com) announces a partnership with Footprint Books, the publishers of the longest running travel guides in the English market. The first act of the new partnership is integrating Footprint’s Peru Handbook into tripwolf’s web platform and mobile version.

“It is fantastic to see Peru content from our Footprint Handbooks on tripwolf.com and on the beta version of the tripwolf iPhone application”, says Footprint Marketing Manager, Liz Harper. “We looked at various potential partners to make Footprint content available through new channels and tripwolf has clearly convinced us with their innovative approach and unique offerings for users.”

With this partnership, tripwolf.com strengthens its strategy of combining professional editorial travel content with user-generated content from thousands of globetrotters worldwide. On tripwolf.com individual travellers can create their personalized travel guides, based on recommendations from expert “trip gurus,” friends and other travellers.

“Personally, Footprint Handbooks have been my favourite travel guides for years,” says tripwolf CEO Sebastian Heinzel. “On my trips to Peru, India and Vietnam I have been impressed by the breadth and depth of their coverage. I cannot imagine a better English language partner for tripwolf.”

For the German version of its platform, tripwolf entered into a partnership with the MairDumont Group, publishers of the German “Marco Polo” travel guides, last year. tripwolf versions in French, Italian and Spanish will be launched this spring.

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