Vila Madalena and neighbouring Pinheiros are São Paulo’s East Village, Notting Hill or Prenzelauerburg. Streets are crammed with bars, restaurants and an array of the city’s freshest designer labels, clambering over the steep hills and buzzing with young and arty middle class Paulistanos. Galleries such as Choque Cultural, www.choque cultural.co.uk, sell work by the city’s increasingly famous grafitti artists. Rhythms pound out of myriad music venues, and the area attracts the rich and famous: Seu Jorge lives and drinks in Vila Madalena, as does leading avant garde musician, Max de Castro.
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