Set in the Serra da Borborema, 551 m above sea level and 130 km west of João Pessoa, the second city in Paraíba has a very pleasant climate. Known as the ‘porta do sertão’ (door of the sertão), it is an important centre for light industry and an outlet for goods from most of northeast Brazil. In the 1920s it was one of the most important cotton producing areas in the world; a decline in this industry brought a decrease in prosperity in the 1940s and 1950s and the diversification of industry to areas such as sisal and leather. The city’s two universities have been instrumental in technological development and reactivation of the local economy.
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Getting There
Ins and outs
The João Suassuna airport (7 km south of centre on the road to Caruaru, T083-3331 1149) receives daily flights from Recife. A taxi from the airport to the centre costs US$7. A city bus runs to Praça Clementino Procópio, behind Cine Capitólio. The rodoviária (Av Argemiro de Figuereido, T083-3321 5780) is a 20-minute bus ride from the centre. Tourist information is available from PBTUR (T156) or DEMTUR (T083-3341 3993) .
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