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This article is about the toy company. For the city, see Kenner, Louisiana. For people named Kenner, see Kenner (surname). For the school in Peterborough, Ontario, Canada see Kenner Collegiate Vocational Institute
Kenner Products was a toy company founded in 1947 by three brothers, Albert, Phillip, and Joseph L. Steiner, in Cincinnati, Ohio, United States, and was named after the street where the original corporate offices were located.
Kenner introduced its popular Girder & Panel Building Sets construction toy in 1957, the Give-a-Show projector in 1959, the Easy-Bake Oven in 1963, the Spirograph drawing toy in 1966, and the Starting Lineup sports action figure collectible line in 1988. It was a pioneer in the use of television as a medium for advertising toys across the United States, beginning in 1958.
In the early 1960's, Kenner introduced its coporate mascot, The Kenner Gooney Bird, which would be used in both its company logo (It's Kenner! It's fun!) and TV ads, in both animated form and puppetry. (One commercial was produced by Muppets creator Jim Henson) The Bird was phased out by 1974.
The company was purchased by General Mills in 1967.
In 1970, General Mills merged its Rainbow Crafts division into Kenner Products, bringing Play-Doh into the Kenner product line.
Kenner Products obtained the rights to produce action figures and playsets for the Star Wars trilogy from 1977-1984. After Kenner acquired the license to produce Star Wars toys when the Mego Corporation rejected it in 1976, Kenner popularized the 3.75 inch action figure that became an industry standard and continues to dominate the action figure toy market. They also produced toys related to the popular 70s TV series The Six Million Dollar Man. In 1981, Kenner belatedly entered the diecast toy car market, with a short-lived range called Fast 111's. (...) more....
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