Vienna's largest market has risen in recent years to become a scenester hotspot and a tourist highlight. Even international stars visiting Vienna wander the "vegetables lanes," which once could seldom boast of such glamour. Today the sprawling market settlement on the vaulted Wien River is not only a colorful trading center of spices and foods from around the world but also a multicultural culinary mile with hipness and flair. Some of the finest trendy bars have settled in on the left and right of the Wienzeile. Seats can be scarce, especially at lunchtime and on warm summer evenings. Everything wants to be part of the spectacle, and in this form you can get it perhaps only in Vienna: to see and be seen between vegetable and baklava stands.
In recent years the Naschmarkt has turned into a major tourist sight and a real hotspot of the hipster scene. It's a nice and special place indeed -- beside a broad variety of international/oriental deli food (humus, fruits, fish, wine, etc.) you will find several eateries (some are good for breakfast, like the Israeli-influenced Neni). Cool, but – especially on warm summer evenings the place is too crowded. The sighting of some well-known local celebrities counts for something too.
If you're a foodie, the Naschmarkt might just be TOO much sensory stimulation. The Naschmarkt is Vienna's artisan food district, made up of dozens and dozens of food kiosks and stands. Fruits, veg, meat, fish, sweets, specialty items... wonderful place to eat on the cheap, as well as score beautiful photos.