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New Music meets Viral Movie

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The music industry has long realised that physical distribution of CDs is not exactly paving a sucess-loaden path into the future… But what do music labels, like, in this case, Cheap Records and digital distributors like Ordis, both based in Vienna do, to strutt their musical stuff?

The Vienna based tripwol team had the ambitious idea to send a special viral film along with our brand new iPhone app for travelers. In order to succeed, we, as a start-up, needed to find the right people to work with and who would understand the power of impact such a film could develop amidst the place where target groups of today hang out – the internet.

© Copyright 2009 by Daniel Gebhart.

© Copyright 2009 by Daniel Gebhart: Alex/tripwolf, Philip/Ordis and Erdem/Cheap.

Your favorite travel guide tripwolf spoke to Erdem Tunkan, boss of Cheap Records and Patrick Pulsingers comerade in the time of Vienna’s musical haydays in the late nineties and Philipp Dorfmeister, musical visionary and founder of Ordis, a digital distribution service for young talented artists. Along, we took super-talented Photographer Daniel Gebhart (check out his webspace), who captured the entire afternoon mood on film.

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